East End Cumin Powder (Jeera Powder) – 100 g
East End Cumin Powder is made from 100% high-quality ground cumin seeds, delivering a rich, warm, and slightly peppery flavour. Sourced for its quality and freshly milled to preserve natural oils and aroma, this 100 g pack is perfect for home cooks and professional kitchens alike.

Ingredients
Pure ground cumin seeds (Cuminum cyminum), with no fillers or artificial additives 

Net Contents
100 g

Additives & Allergens
Free from artificial colours, flavours, and preservatives. Packed in a facility that also handles peanuts, tree nuts, sesame, gluten (wheat), milk powder, soya, mustard, celery, and sulphites—may contain traces.

Flavour & Aroma
Cumin powder brings a deep, earthy aroma with warm, slightly citrusy and peppery notes. Light roasting enhances its flavour complexity, making it a key foundation spice in many cuisines 

Typical Uses
Versatile in cooking: ideal for Indian curries, dals, biryanis; Middle Eastern dishes like hummus and falafel; Mexican recipes such as chili con carne or taco seasoning; and general use in soups, marinades, spice blends, and salad dressings. Can be used during cooking or sprinkled over yoghurt or raitas—dry roasting briefly heightens flavour.

Preparation Tip
Lightly toast in a dry pan for 15–20 seconds to intensify aroma before adding to dishes. Add early in cooking for full infusion of flavour.

Health Highlights
Traditionally used to aid digestion and reduce bloating, cumin is also rich in antioxidants and may support metabolism, immune health, and weight management.

Storage Instructions
Store in a cool, dry place away from direct sunlight. Keep the packet or container tightly sealed after opening to maintain freshness, aroma, and potency.

Suitable for vegetarians.