White Pearl Basmati 5Kg

White Pearl basmati rice is a premium long-grain rice with a naturally aromatic fragrance, ideal for biryani, pulao and everyday meals. - Rinse before cooking for fluffy, separate grains. - Store in a cool, dry place away from moisture.

Apna Long Grain Basmati Rice 5kg

Apna long-grain basmati rice cooks up light, fluffy and aromatic, making it a great choice for biryani, pilau and family rice dishes. - Rinse before cooking for the best texture. - Store in a cool, dry place.

Habib Basmati Rice 10kg

Habib basmati rice is an aromatic long-grain rice that cooks fluffy and non-sticky, perfect for large family meals, biryani and catering. - Rinse before cooking for separate grains. - Store in a cool, dry place.

Matta Rice 10kg

Matta rice is a hearty, nutty rice traditionally used in South Indian cooking, known for its robust texture and satisfying bite. - Ideal for curries, stews and everyday rice dishes. - Store in a cool, dry place.

Heera Red Powa 1kg

Heera Red Powa (poha) are flattened rice flakes that cook quickly for a light, comforting breakfast or snack. - Use: rinse briefly and cook with spices, vegetables or peanuts - Suitable for: poha, upma-style dishes and quick snacks - Storage: keep in a cool, dry place

Supreme Powha Thick 700g

Supreme Thick Poha are thicker flattened rice flakes that hold their shape well, making them great for savoury poha dishes. - Use: rinse and cook with onions, spices and vegetables - Texture: thicker flakes for a firmer bite - Storage: keep sealed in a cool, dry place

Heera Powa Thin (Rice Flakes) 300g

Heera Thin Powa (rice flakes) cook in minutes and are perfect for quick, light meals and snacks. - Use: rinse briefly, then toss with spices and your favourite add-ins - Great for: quick poha and snack mixes - Storage: store in a cool, dry place

East End Pawa Medium (Flattened Rice) 375g

East End Medium Pawa (flattened rice) is ideal for classic poha recipes, soaking evenly while keeping a pleasant bite. - Use: rinse and cook with turmeric, onions and vegetables - Texture: medium flakes for everyday cooking - Storage: keep in a cool, dry place

Supreme Powha Medium 300g

Medium poha (flattened rice) for quick breakfasts like poha and light savoury snacks. - Cooks in minutes - Ideal for upma-style dishes

Supreme Ground Rice 400g - 1.5kg

Finely milled rice flour for batters, desserts and gluten-free cooking. - Great for dosas, idiyappam and baking - Smooth texture for consistent results

East End Ground Rice 1.5kg

Finely ground rice flour for batters, desserts and gluten-free cooking. - Great for dosas, idiyappam and baking - Smooth, consistent grind

Heera Ground Rice

Heera Ground Rice is a handy staple for rice-based desserts, puddings, and traditional baking where a smooth rice texture is needed. - Use in kheer-style desserts and cakes

Heera Thin Powa (Rice Flakes) 1kg

Heera thin poha (rice flakes) is quick to cook and perfect for breakfast dishes like poha, chivda and light snacks. - Rinse briefly before cooking to soften

Heera Barley with Husk 1.5kg

Whole barley with husk, a hearty grain for soups, stews, and porridge-style dishes. - Rinse before cooking - Simmer until tender and use as a filling alternative to rice

Supreme Pearl Barley 2kg

Pearl barley is a versatile grain for soups, stews, salads, and hearty side dishes. - Rinse before cooking - Simmer until tender and use like rice